Though it was really crunchy, perhaps it was too crunchy? I just felt that there were sharp pricks on my throat as I was swallowing them (and yes, I did chew it). And just for curiosity (to see if what they've shown on their TV ad is true), the cheese didn't actually "stretch" when I halved one of these balls (they were still warm, mind you).
Apart from that, I found the overall taste was too bland and the texture was too gummy for me. I bought mine ala carte for P50 which is only 7 pieces of this chewing gum.. oh, I meant Chewy Cheese.
I guess next time, I'd better buy a more satisfying value meal that is worth my P50.